•Product safety is more important to consumers than a well known brand


•Product safety is more important to consumers than a well known brand.

•Consumers are willing to pay a 16% price premium for products whose safety has been independently verified by a credible, independent third-party as exceeding applicable government safety standards.

•Unsafe Products:  50% consumers had an experience with an unsafe product in past 5 yrs.

•Product Recalls: More than 2/3rds of consumer electronics companies (73%) had a recall in past 5yrs and 22% had more than 20 recalls.

•There is significant concern for the safety of consumer electronics, more so than food or toys.
•90% of consumers rate third-party testing as important or VERY important.
•84% of management believes product safety issues existing in the consumer electronics industry

see the article at

http://www.tuv-sud-america.com/us-en/services-by-activity/focus-topics/safety-gauge-s

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